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PIZZA INN, INC. announced today the simultaneous opening of three new franchised units in Reykjavik, Iceland. These Delivery/Carryout units are owned by HOLT EHF, a restaurant operating company and Pizza Inn's franchisee in Iceland.

According to Thor Thorsteinsson, CEO of HOLT EHF, "With U.S. national pizza brands moving into Iceland, I needed a better way to compete than as an independent operator. I looked at the brand opportunities and decided on Pizza Inn because of their extensive expertise in international franchising and their commitment to quality products. They have been incredibly helpful in redesigning my individual location's layouts, yet were flexible enough to make the conversion a simple and effective process. The initial response from customers reaffirms that this has been an excellent business decision."

Jeff Rogers, Pizza Inn's Chief Executive Officer, added, "We are extremely proud of our new partnership with HOLT EHF, and the enthusiasm and dedication they have shown from the start. With our fresh dough, quality crusts and award-winning specialty pizzas, combined with HOLT EHF'S experience and business knowledge of their market trade area, this expansion into Iceland should offer great growth opportunity for both companies."

Pizza Inn, Inc. is the franchisor and food distributor for 484 Pizza Inn restaurants operating in the U.S. and other countries.

For more information about the company, visit Pizza Inn at http://www.pizzainn.com/.

   For more information contact:
   Ronald W. Parker
   President
   (972) 701-9955

SOURCE: Pizza Inn, Inc.